According to Hubspot, one of my favorite marketing information sources, a content strategy is “a plan in which you use content to achieve your business goals.”
That’s just it - don’t let the word “strategy” trip you up! Your content strategy is a plan, and one that can be kept pretty simple if you stay focused on what matters.
Read MoreIn my last blog, I discussed how helpful prep work can be before writing your website’s About page copy. If you’ve read that post and followed the instructions, you're feeling inspired. You know your brand voice. You have a list of the top three things you want your reader to take away. You even know what you want them to do next after they’ve visited your page!
You may be thinking, “Thanks, Kristen, that’s all great, but I haven’t actually WRITTEN anything!”
Read MoreWriting about ourselves is almost always more challenging than we expect. If you’ve been trying to draft your website’s About page copy for the last 3 months and are still feeling totally lost… you’re not alone.
Read MoreYou can frantically type “CONTENT WRITER FOR HIRE RIGHT NOW!!!” into your browser’s search bar (and you’ll people willing to do the work).
But… I’d like to offer a better way. Rushing right into the help-seeking process often results in a perpetual never-finished project as you struggle to find the right fit. To get what you want, you need to know what you want. Start by making sure you’re clear on these 8 things.
Read MoreYou know the anxiety. You’re sitting in a room full of new people when the leader of the group says, “Okay, that’s enough about me - let’s go around the room and each share one fun fact about ourselves!”
In these moments, my brain freezes with horror as I realize I’ve never done a single fun or interesting thing in my life.
Read MoreI don’t particularly love the word “content.” The rise of social media influencers coining themselves Content Creators may have left a bad taste in my mouth. No shade here - if Halo Top offered me $10,000 to videotape myself finishing a pint of Peanut Butter Cup ice cream, I’d happily oblige. (In fact, you could probably get me to do it for way less. I’m talking to you, Halo Top PR team.)
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